
We believe self-care is the
new healthcare
Our mission is to deliver the most cost-effective healthcare plan available in America.
We empower working Americans and families to take ownership of their health and wellbeing by providing affordable access to the healthcare they need.
We build lasting relationships with our subscribers and the companies we serve by delivering more than just healthcare.

We believe self care is the
new healthcare
Our revolutionary health assurance programs provide simple and easy access to healthcare services for anyone in just minutes.
Our straightforward, transparent, and affordable services are designed for everyone regardless of health status, income level, or citizenship ensuring that quality healthcare is within reach for all.
Our team is dedicated to offering the most accessible, affordable, and user-friendly healthcare options for individuals, families, and small businesses.
We’ve made this possible by providing invaluable options to effectively meet, manage, and make our subscribers self-care needs a priority.
"Building the most cost-effective healthcare in America is deeply personal for me."
David Griffin, Founder & CEO
66% of Americans have prescriptions

We believe
is a game changer
Free Pharmacy
Our prescription formulary is a game-changer, providing up to 100% off the most common generic medications you and your family need!

The first milestone was developing a comprehensive pharmacy plan — an essential building block for affordable healthcare.
Navigating pharmacy services can feel like solving a complex, ever-shifting puzzle. Our plan had to be simple yet impactful, offering fee-free, home delivery of essential medications and instant pharmacy discounts for everyone.
To make it even easier, we introduced a user-friendly pharmacy locator, helping people find the best prices and in-stock medications effortlessly.
"Navigating pharmacy services can feel like solving a complex, ever-shifting puzzle."

PLUS
Pharmacy + Healthcare + Wellness Plan

Virtual Healthcare
On-demand virtual healthcare connects to primary, urgent, and mental health providers plus access to fitness and wellness services.

Building on a comprehensive pharmacy plan, it became important to connect people directly to healthcare providers, eliminating unnecessary layers and saving time, money, and stress.
Our on-demand virtual healthcare offers easy access to primary care, urgent care, and mental health care doctors that can diagnose, treat, and prescribe medication during the visit.
To enable a proactive approach to self-care, the plan includes fitness and wellness services to support a healthy lifestyle.
"It’s about giving people the tools and knowledge to proactively manage their health."

ACA Compliant MEC Plan

Our essentials plan goes beyond just the minimum by providing pharmacy services, virtual care, and wellness services.
Expanded
Healthcare

We designed affordable services for everyone, regardless of health status, income level or citizenship to ensure that quality healthcare is within reach for all.
We provide MEC plans that offer expansive services at a much lower cost than traditional employee benefit plans. Additionally, it fulfills the Affordable Care Act’s (ACA) requirements for coverage and employer responsibilities.
"Everyone deserves to stay healthy, and we’re committed to making that a reality."
Why affordable health assurance is our mission
72.2 million American adults did not seek needed healthcare in the prior three months due to cost*
90 Million
Americans struggle to get healthcare
64.2%
are uninsured because it's not affordable
66%
of adults have a monthly prescription
For David Griffin, founder of The Value Company, building the most cost-effective healthcare plan in America is deeply personal.
My journey began with a struggle familiar to millions — finding affordable healthcare for my family. As a businessman, husband, and father, it was a humbling experience. I vividly remember a pivotal conversation with my wife. She said, "We help so many people become their very best in health and business — why can’t we find our healthcare?" Her words struck a chord, and I realized that countless households across America were grappling with the same challenge.
*https://westhealth.org/news/new-study-reveals-more-struggling-to-afford-healthcare/
***according to the Federal Deposit Insurance Corporation,